Use Your Own Name and
Build Your Team Brand

  • We may register any name an agent would like to use as long as it is not already registered.
  • We will attempt to register an agent’s preferred name with DRE; however, some registrations may be denied. This is due to the BRE guidelines being regularly updated and the name must meet the current registration requirements.
  • The registration process fee is $500 (one time, upfront fee). It includes all fees related to legal, publishing in newspaper, mailing, and other costs. Every five years a renewal of the name will need to be initiated by the brokerage.
  • Agents are allowed to register the same name with their own county recorder’s office.
  • It takes about two months to receive an approval from DRE. After the approval is received, the DBA can then be utilized for marketing your real estate business.
  • When an agent uses a DBA, our company DRE license number, and name or logo is still required on all agent marketing materials (business card, signs, flyers, ads and etc.). It is DRE regulation.
  • An agent may take their DBA if they leave our company. We will cancel our registration and the agent will have to do a new registration with their new broker.
  • More information about DBA and forms are at: Usage Guidelines
  • Note: DBA (do business as) and FBN (fictitious business name) is the same thing, just named differently.
  • To initiate the process for a name registration or a branch license please email your request to

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